Northbound

Brand With Purpose. Perform With Clarity.
1424 11th Ave., Ste 400, Seattle, Washington 98122, United States
https://northboundbrand.com

Northbound Overview

Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Average Hourly Rate
$300/hr
Year Founded
2012
We exist to unify product and company positioning with brand expression. We find the common core, or heart, of an organization, bringing emotional clarity and focused differentiation to complex brands so they can accelerate market leadership.

By getting to the heart of an organization, Northbound tackles both the rigor of differentiation and framing, and emotional connection to your audience. By finding the common core of your brand, across product and expression, and aligning leadership and teams around a unifying truth, Northbound delivers brand strategy and systems that are both crystal-clear and impossible to confuse with competitors. The key ingredients? Focus, authentic distinctiveness, and emotional resonance.

The result: customers feel, remember, and choose you; employees know exactly what theyre marching toward; and the business multiplies value long after launch.

Northbound: Lead with Heart. Outsize the Market

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Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
Creative Expertise
Creative Expertise
  • Creative Copywriting
  • Creative Strategy
Graphic Design Expertise
Graphic Design Expertise
  • Visual Communication
Market Research Expertise
Market Research Expertise
  • Interviews
  • Surveys

Industries

  • Software & IT Services
  • Finance
  • Health Care
  • Fintech
  • Corporate Services
  • AI
  • Hardware & Networking

Client Types

  • Startups
  • Medium Businesses
  • Enterprise / Corporate

Northbound Portfolio

Northbound - Cross-Portfolio Brand Architecture and Naming
B2B Branding
Cross-Portfolio Brand Architecture and Naming
$250K - $500K
4 Months
2024
Northbound - Brand Repositioning and Refresh
B2B Branding
Brand Repositioning and Refresh
$100K - $250K
3 Months
2025
Northbound - Positioning, naming and messaging
Brand Strategy
Positioning, naming and messaging
$500K - $1M
4 Months
2024
Northbound - Brand Creation: positioning, naming, visual identity, messaging
Brand Design
Brand Creation: positioning, naming, visual identity, messaging
$250K - $500K
4 Months
2023
Northbound - Brand messaging
Brand Messaging
Brand messaging
$20K - $100K
3 Months
2022
Northbound - Brand creation: vision/mission, product positioning, narrative, design
Brand Design
Brand creation: vision/mission, product positioning, narrative, design
$250K - $500K
4 Months
2025
Northbound - Brand refresh: positioning, architecture, design
Brand Design
Brand refresh: positioning, architecture, design
$100K - $250K
5 Months
2024

Northbound Reviews


Reviews from Google Maps are available on this profile.
One of the most talented group of marketing professionals around. Creative, thoughtful and hard working. "
Charlie Gillette's Review Sourced from Google

Northbound Team Bios

CEO/Founder
Samantha Temple Neukom
CEO/Founder
Sam is a brand strategist who knows how to make the complex feel simple and meaningful. She uses creativity to bridge technical detail with emotional and social connection. She helps leadership and marketing teams find focus through sharp analysis, clear facilitation, and bold creative ideas.

Northbound Clients

Microsoft
Contentful
Magic: The Gathering
Highspot
Genasys

Northbound Awards

Hermes Platinum Award 2025
Hermes Platinum Award 2024
Best visual ID from lifestyle & wellbeing sector
Best naming strategy (new name) - Oleria
Best strategic/creative development of a new brand