We start with the reasons people pay attention (novelty, tension, identity, stakes, surprise) and build your story around them. Then we earn it coverage and make sure AI engines describe your company accurately and cite the right sources.
What we do:
- Earned media -- media relations, expert commentary, thought leadership, podcasts and awards
- AI visibility -- audits of what AI answers say about you, citation gap analysis, and the coverage and content that fix it
- Narrative Lab -- coined terms, original research, op-eds and bylines
- Creative services -- brand identity, design and video




