Saatchi & Saatchi UK

Name: Saatchi and Saatchi UK
Address: 40 Chancery Lane, London, WC2A 1JA, United Kingdom
Telephone: 20 7636 5060
Price range: Inquire

Nothing Is Impossible

40 Chancery Lane, London, WC2A 1JA, United Kingdom

https://saatchi.co.uk

Saatchi & Saatchi UK Overview

Year Founded: 1970

Employees: 250 - 499

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Saatchi & Saatchi develops integrated advertising campaigns and brand platforms that translate brand positioning into compelling creative concepts. Its work includes campaign strategy, creative direction, visual identity systems, photography, and advertising film production. An example is its Get Your Own Way campaign for Subway, developed as the brand's first standalone campaign for Europe, the Middle East, and Africa (EMEA). The campaign places customization at the center of the brand message, supported by a new design system, photography, tone of voice, and two hero films illustrating the freedom of personal choice at Subway compared with everyday situations elsewhere.

The agency uses storytelling and distinctive creative execution to develop memorable brand communications across advertising formats. For Subway, the campaign draws on the brand's long-standing emphasis on customizable sandwiches and uses humor to contrast the freedom customers experience when ordering with the limitations of trying to control other situations. This approach connects the brand's product offering with a clear, recognizable message while maintaining consistency across campaign visuals and communications. The project demonstrates the agency's ability to combine creative concepts, film, and brand design within a unified campaign.