Why I Do This Work
I believe in a more just, inclusive world – and I use design to help build it. Say When exists to support the people doing good work: the changemakers, the community builders, the folks trying to tip the scale toward equity, health, sustainability, and opportunity for all.
You're doing the real work. I'm here to help you show up with confidence, clarity, and a brand that truly reflects who you are.
How I Got Here
I've been designing for 13 years, with a background in both client work and teaching occasionally at UCO's School of Design. Turning the light on for students is one of my favorite things in the world. And in return, they enlighten me. This keeps me sharp, inspired and motivated.
What It's Like to Work With Me
My clients can best be described as "drowning in hats". They are the people who hold multiple roles, are focused on a clear future, and do hard work everyday to make it a reality. So, I prioritize clarity and efficiency. I ask thoughtful, tailored, questions, and I actively listen. Then, I translate what you tell me into a brand that looks, sounds, feels, and interacts like only you can.
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You'll get a brand that's easy to work with – and hard to ignore. I create templates too, so that when we're done, you can move at your own pace with confidence. You'll get a brand toolkit, with support for the platforms you actually use. Like Canva, ChatGPT, Word, Slides, Mailchimp, or the vast and varied world of social media.
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What I bring to the potluck:
- New Mexican style chili
- 15+ years of professional design experience
- A knack for turning complex data into clear, visual stories
- Organization and clear steps, every step of the way
- Creative, convergent, and divergent thinking
- Award-winning creative work
- And sometimes playing cards











