“Changing people’s habits is very expensive”
“Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten” – Claude C. Hopkins
These are great quotes by Claude C. Hopkins, one of the greatest advertisers of all time.
The legendary Ogilvy once said about Claude C. Hopkins: "In 1908, when Hopkins was forty-one, he was hired by Albert Lasker to write copy for Lord & Thomas. Lasker paid him $185,000 a year (equivalent to $4,634,707.13 in today's 2017 US dollars - Source: The Bureau of Labor Statistics' annual Consumer Price Index.)
"From his typewriter came campaigns which made a long list of products famous and profitable. They include Pepsodent and Palmolive."
"He was more than a copywriter in today's narrow sense of the word. He was a total advertising man. He invented ways to force distribution for new products.
He invented copy research. He invented test marketing. He invented sampling. He invented brand images. He invented pre-empting the truth. And he wrote copy which sold merchandise."
You may think now: "yes, that's interesting but what does it have to do with me?"
All the principles that worked so well for Hopkins and dozens of successful copywriters work in today's marketing as well. And we know how to use them.
This is a list of what we can do for your business:
- Help with lead generation and digital strategy
- Content marketing
- SEO, link building
- Copywriting
- Advertising on Google
- Influencer marketing on Instagram
You want to get more clients, right?
We are a team of advertising professionals that can help you with that.
Contact us today for free marketing strategy session!
