Somi Arian, a tech philosopher, filmmaker, and novelist, launched Smart Cookie Media.Smart Cookie Media has created content for companies such as Steinway, Bentley, Savile Row, and JP Morgan, to mention a few. The documentary "The Millennial Disruption" was released by Somi in September 2018. The movie clarifies how the internet has affected millennials and what this means for modern enterprises. The BBC 5 Live segment that aired Somi's documentary described it as a disruptive piece in its basic approach.

In 2018, Somi collaborated with the MD of a Fortune 100 firm to create the Career Drive platform. The site has 67 episodes of a mini-drama series about millennial workplace behaviour, followed by a Gogglebox-like discussion forum.

Somi continues to motivate business executives to interact with millennials and Gen Z in marketing and HR by being recognised as a LinkedIn Top Voice (for three years running).