Your brand is what people think about your company - both factual (e.g. It comes in a robin’s-egg-blue box), and emotionally (e.g. It’s romantic).
Your logo exists objectively; people can see it. But your brand exists only in someone’s mind. We need to create a brand and a website which resonates with your main target audience in an authentic way.
You need a great looking website, you need a business email address which aligns to your business name. Customers are much more likely to trust a professional address such as
[email protected] rather than
[email protected]
