Step Digital

Melbourne CBD, Melbourne, 3000, Australia

https://stepdigital.co

Step Digital Overview

Year Founded: 2020

Employees: Under 49

Minimal Budget: $1,000 - $10,000

Average Hourly Rate: $100/hr

Step Digital helps Australian ecommerce brands grow profitably with Google Ads and Meta Ads. It is run by one senior operator, Mark Tran, so the person you speak to is the person doing the work. There is no handover to a junior account manager and no message lost between departments.

Mark has worked in digital marketing since 2017. He started at WME, running 45+ paid campaigns across a 90+ client portfolio, then spent four years at Megantic working on 100+ Australian ecommerce brands, including an organic campaign that won at the 2023 Global Search Awards. He started Step Digital on the side in 2020 and went full-time in 2025.

The work spans both ends of the market. Mark has managed half a million dollars of ad spend in a year for a single brand: a full-funnel Google and Meta rebuild for an Australian bedding brand that returned $2.24M in attributed revenue from $514k in spend over 12 months. He also runs accounts at $1,000 a month, and knows which tactics hold up at smaller budgets.

On Google, that means Search, Shopping and Performance Max, with the Merchant Center feed fixed before any budget goes up. On Meta, it means cold-audience prospecting, retargeting that excludes past purchasers, and a steady, structured creative testing program. SEO is added when it suits a store's stage.

Reporting is tied to what lands in your store, not to what the ad accounts claim. Every client gets a real break-even ROAS, worked out from their own margins, so decisions are made on profit rather than on reported return.

There are no lock-in contracts. New clients start with a free 15-minute audit: the live campaigns reviewed on screen, the true break-even ROAS, and the single fix worth making first.

Step Digital Portfolio

Facebook Advertising

Full-funnel Google and Meta rebuild for an Australian bedding brand

eCommerce

$20K - $100K

12 Months

2026

Instagram Ads

An Australian brand selling a purpose-built gym bag for powerlifters brought Step Digital in to launch and run its Meta Ads in June 2026. A month in, as spend scaled and results dipped, the fix started with measurement. The pixel sent purchases but no pro

eCommerce

$5K - $20K

4 Months

2026

Step Digital Services

Industries

eCommerce
Retail
Wellness & Fitness
Sports
Consumer Goods
Fashion
Supplements
Electronics
Beauty
Automotive

Client Types

Small Businesses
Medium Businesses

Digital Marketing Expertise

Digital Advertising
SEM

PPC Expertise

Bing
Display Advertising
Facebook Advertising
Google Ads
Google Shopping
Instagram Ads
YouTube

SEO Expertise

SEO Consulting
Shopify SEO
Technical SEO

Social Media Expertise

Facebook
Instagram

Step Digital Clients

Sunnybrook HealthStore

The Barbell Bag

Earthlings United

Little White Couture

The Honest Label

CRE Resources

Neat Cleaning

Bugs-Be-Gone Pest Control

Step Digital Team Bios

Mark Tran

Founder & Paid Media Lead

Mark has run paid media since 2017, starting at WME on 45+ campaigns across a 90+ client portfolio. He then spent four years at Megantic working on 100+ Australian ecommerce brands, including an organic campaign that won at the 2023 Global Search Awards. He started Step Digital on the side in 2020 a