Standout Features:
- Illustration-driven UI cues
- Information-dense home screen layout
- Multimodal accessibility features
The app for Muawin, a service that stocks small stores with inventory instead of cash, was designed by the user-focused agency Dli5.
The designers' research indicated that a minimalist style would not be appreciated. Instead, they opted for an information-dense home screen and clear illustrations to guide users through the app.
The home screen consolidates all the critical loan-related information into a single, vertically stacked feed of cards.
Each card features large text and prominent currency values, plus embedded illustrations for extra context.
This decision diverges from the minimalistic, whitespace-heavy trends of Western UI design. Instead, it prioritizes function over form. It acknowledges that Muawin’s users are unlikely to navigate through multiple tabs or buried menus.
You'll see a number of great accessibility features in this app, such as audio readouts for the different cards.
There are also one-tap buttons to contact the company by phone or by WhatsApp, ensuring that help is always available.
The impact of this multimodal approach is an app that not only improves accessibility but also builds a great deal of trust. You know that you can reach a real person or receive spoken instructions if you are ever uncertain.
The interface prominently uses hand-drawn, realistic illustrations within circular frames to depict key actions. You'll see images of someone handing over cash or making a delivery.
For Muawin’s audience of small shop owners, many of whom may have varying literacy levels, these illustrations help to bridge the comprehension gap.
By representing tasks visually rather than with abstract icons, the app ensures you instantly understand the intended action.
This focus on a user-friendly design is a key to success. A report from Think with Google revealed that 58% of smartphone users have a more favorable view of companies with well-designed mobile apps.
All in all, the designer's thinking behind the design shows the importance of validating creative choices with data to better serve the end-user.
As such, this Android and iOS app is a powerful example of how secondary research can and should drive primary design decisions.
A great app isn't built on guesswork; it's built on a deep understanding of its audience, where every design choice is backed by solid research.
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