Sian-Michelle Hall is a creative designer with over 10 years of experience and a foundation in Fine Art and Design.

Her work is grounded in strong visual thinking, craft, and an understanding of how design functions beyond aesthetics, with her approach recognized through award-winning outcomes, including Sasol New Signatures and Absa L’Atelier.

She judges work on clarity, concept, and execution, favoring design that is intentional, well-resolved, and able to communicate without over-explaining. Finalists are selected based on the strength of the idea, quality of execution, and real-world relevance.