Proper branding communicates a company's mission, services and core values to consumers. We examined exactly how to create a strong brand identity of your own -- plus, the businesses that do it well.

Minimal interfaces empower users to understand your brand's message faster and easier. We rounded up the best sites to draw inspiration from and determined which elements helped them find success.

Two-thirds of consumers would rather interact with a visually-appealing design -- and these websites prove that custom illustrations are the key to better engagement.