Boru Coffee

Standout Features:

• Egyptian-themed aesthetic
• Dark and luxurious
• Ancient logotype and symbol

Boru is a premium coffee brand in Dubai with a distinct and memorable visual language. Inspired by the Egyptian god Anubis, its stunning logo created by Lucas Queiroz Design screams greatness and royalty.

The dark, sophisticated, and ancient logo aesthetic communicates the brand’s luxurious positioning. The star of the show is the outlined illustration of the Egyptian god’s image, sitting atop the wordmark. A glorious visual treat!

The agency went with the Egyptian hieroglyphics look for the font style, blending well with the style inspiration.

Solidifying the premium messaging is the black and gold palette. This color story elevates the brand as an exquisite choice for coffee!