The D7 identity was designed to be clean, contemporary, and highly flexible. The core mark by Abba Marketing combines strong geometric forms with minimal detailing, allowing it to function both as a standalone icon and as part of wider brand applications.
The system extends across apparel, packaging, signage, aviation concepts, and digital assets, using a refined palette and bold gradients to reinforce a premium, future-facing tone.
Founded in 2019, Abba Marketing has grown into one of Uzbekistan’s leading agencies, collaborating with more than 1,500 brands.
Their clients range from major local companies to global names such as Mercedes-Benz, Tecno, Magicar, Cambridge, TEAM University, Evita, and TipTop. The studio specializes in impactful branding built on clarity, precision, and strong visual storytelling.
