Gab’s

Standout Features:

• Intrusive design
• Slab font
• Heavy typography

Gab’s Basicmart is a store with a simple yet eye-catching logo design. The white minimalist logotype on a bright red background is a charm!

It’s an intrusive design that makes it impossible to oversee the brand. The bold typography is decorated with white lines that depict sun rays or flower petals, highlighting the letter “G” of the company’s name.

Penji relied on the best practices from the retailers’ brand visual identity while developing a red-white design for Gab’s. A slab font is generally used for displays and headlines, so it effectively draws attention. The combination of the tomato-red background and the slab font provides an inviting sensation, urging you to head into the shop.