Glide

Standout Features:

• Good balance of colors
• Childlike
• Easily accessible

Glide Balance Bike Classes colorful logo design is the creation of lifelong cyclist and mountain bike enthusiast, Russell James. Born from his desire to pass on decades of riding experience to successive generations of young riders, GBBC aims to develop new skills and inspire confidence in every young rider.

PLUK STUDIO created an expansive branding and visual strategy to support GBBC’s mission to make “Britain Stabiliser Free!” and spread the word about the worthy cause. Appealing to both children and parents alike the agency crafted an appealing combo of a kid-friendly design system consisting of bubbly shapes, colors, and expressive typography that is bound to both embody the brand and inject an additional energy boost into it.

The logo uses a basic color scheme. It is basically the pairing of the first color crayons any kid picks up in kindergarten. With the intentional, irregular positioning of letters, Glide Balance Bike Classes inspire ever-growing confidence and strength.