Standout Features:
- Modern and sleek icon illustration
- Unambiguous logotype
- Versatile and scalable layout
Halley Stevensons has carved a name for itself as the world’s pioneers of waxed cotton textiles. To highlight such an illustrious brand reputation, LBD Studio created a contemporary logo design that pays homage to the company’s century-long excellence.
The first thing that catches the eye is the sleek and modern brand symbol. It’s composed of interlocking ‘H’ and ‘S’ letters to represent the brand’s initials, designed in a never-ending loop to signify the company’s innovation and sustainability.
The designers paired it with a refined Halley Stevensons logotype that’s written in a single, simplistic sans serif font. They didn’t forget to throw in “since 1864” label right below the brand name, a great way to establish credibility and keep the heritage.
Neutral colors like white, grey and black also make the logo versatile and scalable to use in various illustrations.
