Standout Features:
- Stencil elements
- Bold letters
- Contrasting typefaces
While consistency is essential in fashion, this clothing brand’s logo design shows how clashing font styles can come together and create a harmonious design.
Designer Francesco Alemanno used bold sans-serif fonts for the brand name and handwritten fonts for the subtitle underneath. The harmony is remarkable, and the loopy font lends flexibility to the otherwise rigid-looking design.
The design speaks a lot about how much they want to leave an impact on their customers, and it works.
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