Standout Features:
- Exciting combination of color and typography
- Breaks the conventions
- Calls to action (literally)
"When a plan to become more environmentally friendly was adopted for Savannah and Tybee Island, the next step was to create a compelling visual brand identity for the new initiative."
Enter Alison Chandler! Drawing from her personal devotion to environmental issues currently plaguing the world, she saw the project as an exciting chance to make "a genuine difference."
This was more than your typical client or business initiative. A proper name, tagline, and logo design were essential for it to speak to the entire community (and the world). Environmental campaigns tend to look samey, so Alison wanted to push conventions further.
The resulting logo is a memorable one-word name, JOIN, which implies it's not just another "green" initiative, but an invitation for all to work together for a healthy local ecosystem. In fact, the bolded "in" almost alludes to the whole phrase "Join In."
The colorful logomark reflects the organizers’ vision of coordination and unity, standing out from the monochromatic green details of other environmental initiatives.
