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Standout Features:
- "Hidden" smile in the wordmark
- Informative tagline
- Playful outlook
Lucy is a Children’s Occupational Therapist, supporting young ones and helping them gain the skills necessary to live and play through every day of their lives. This was a brand that needed to put both the parents and children’s minds at ease. Enter Kerry Wheeler!
The design studio started with a highly approachable logo that puts smiles on faces, literally. Its welcome presence is ideal for schools and other child-based environments. It is playful and high-spirited but it also makes occupational therapy and its complex process easily understandable to families.
The tagline "Making the everyday happier, step by step" sums up Lucy's method perfectly and what she aims to achieve, while the shining smile in the wordmark presents the brand as a friendly, recognizable face for business collateral and uniforms.
