Standout Features:
- Enticing dark colors
- Bold serif typeface
- Trendy and minimalist layout
MMR’s branding work for Chicken Republic at Marvel Stadium is a statement of style and sophistication. The logo needed to stand out and appeal to various customers as part of the stadium's extensive retail food outlet overhaul. Think of young trendsetters and the more traditional game-day fans.
Every element is chosen deliberately, from the dark color palette to the bold lettering. The darker tones break away from the conventional fast-food color scheme. They create a unique and refined visual cue that signals a premium experience.
The serif typeface is a classic font that suggests reliability and quality while maintaining a modern edge that resonates with younger audiences. It's a delicate balance that the brand strikes confidently, ensuring it speaks to everyone without alienating any group.
Plus, the logo's trendy and minimalist look ensures timeless appeal. It's simple enough to be memorable yet sophisticated enough to suggest that Chicken Republic is not your average stadium eatery!
