Standout Features:
- Embracing the Mexican culture
- Delicious food pattern prints
- A jovial mascot
In the Mmm QUE RICO!’s truck, common ingredients are combined, turning into the magical Mexican food people love. Karla Alvarado ensured that the truck’s exterior prompts the passers-by to taste the magic through this rebranding project.
The truck is laden with symbols of Mexican culture, including an average Mexican with a giant sombrero holding a taco, the country’s flag above him, and a pattern of the most famous tortilla-based fast food below him.
The jovial figure can be found on either side of the truck, wearing traditional clothing with a red ribbon and a white brand name on it. The driver’s side features the same mascot on a horse, riding through a field of burritos, tacos, and quesadillas.
This welcoming rebranding embraces all the things we love about Mexico through a vibrant and modern design, highlighting the variety of flavors you can enjoy, thanks to mmm QUE RICO!
