- Designer: Jessica Hische
- Client: Meta Muse
- Category: Logo Design — Technology
- Location: Oakland, California, United States
- Project Brief: Create a technology logo design for Meta’s Muse AI assistant that combines a fluid “M” form, refined geometry, and iridescent color to express AI’s dynamic character.
Technology logo work for an AI product lives or dies on one gesture. Jessica Hische gives Meta's Muse a looping "M" that reads as a single fluid pen stroke, playful and precise at once.
The mark holds a careful double read for the viewer. It lands as a clear "M" while still working as a freehand scribble, so the brand feels friendly without losing its serious footing.
The stroke earns its ease through real refinement behind the scenes. Hische worked from Meta's raw pen sketch across more than 30 variations, tuning the angles, end caps, and vertical rhythm until the ribbon balanced by hand.
The palette pushes the identity past a flat blue wordmark. An iridescent wash of teal, magenta, and electric blue moves like an oil slick or soap bubble, standing in for the adaptability of a tool that writes, codes, and draws.
