Berat KAYA - Article by
- Jermaine Dela Cruz
#FFFFFF #DE2B2B #F4BE3A #010101
- Designer: Berat KAYA
- Client: Pizza Feasto
- Category: Logo Design — Food & Beverage
- Location: Peshawar, Pakistan
- Project Brief: Create a logo that conveys energy, sharing, and a modern brand identity through bold, memorable visuals.
A logo for a food brand lands when someone sees it once and doesn't need to see it again to remember it. Berat KAYA's identity for Pizza Feasto builds toward that by treating a shared meal as something worth showing up for, not just picking up.
Appetite-driven reds and crisp whites do the first pass of communication before anyone reads a word. Dela Gothic One carries the headlines with enough weight to hold its own on a box, a cup or a storefront, and Gilroy steps in for supporting text without drawing attention to the switch.
The color and type system stays consistent whether the brand shows up on a delivery app thumbnail or across the side of a pizza box sitting open on a table. That kind of consistency is what separates a logo from a visual language.
Pizza Feasto makes the case that a quick dinner can still feel like an occasion, and the identity backs that up with minimal elements pushed as far as they can go. Nothing here is decorative: every choice is doing a specific job.
