Ralph Lauren’s Classic Logo Is Majestic & Classic
Ralph Lauren is an American designer, business owner, and philanthropist who founded the Ralph Lauren Corporation in 1967. The popular fashion brand, known for its clothing, home goods, accessories, and fragrances is one of the major inspirations to many renowned fashion branding agencies worldwide.
The name Ralph Lauren is synonymous with excellence, legacy, and power. It’s an iconic brand that lines malls, outlets, and shopping centers across the world.
The brand started selling ties when it first burst onto the scene. But slowly, the brand widened its offerings, reach, and impact.
The first full line of menswear hit the scene in 1968, and by 1969, the first Manhattan Bloomingdale department store started selling the first Ralph Lauren items.
It’s a brand that is constantly growing and innovating and has a myriad of brands under its wide umbrella including Polo Ralph Lauren, Ralph Lauren Collection, Lauren Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Chaps, and Club Monaco.
The company is headquartered in New York City, but its reach is worldwide.
And one of the most powerful elements of this brand is its visual indicator — the Ralph Lauren logo made up of the signature polo pony.
This is what the founder, Ralph Lauren, has to say about the iconic logo: “To me, the polo player has elegance and imagination. It embodies sophisticated luxury and a timeless style.”
This logo sits on polo shirts, in marketing materials, on storefronts, and on glass lenses. But it didn’t come into being until 1971 when Lauren went about creating an ad for a charity event.
The creatives stumbled upon this logo design by accident, but it has stuck with the brand ever since. This symbol is instantly recognizable, engaging, and regal. It’s smart, sophisticated, and fun. It’s a timeless symbol that dares to be challenged.
The Ralph Lauren Logo Design Is A Historic Symbol With Modern Charm
The Ralph Lauren logo is easily one of the most famous logos on the planet, and it's certainly one of the most recognizable fashion brand logos existing today.
It’s a small, minimal logo but it certainly packs a punch. Whether it sits by the collar of a polo, or it's on a giant billboard, this responsive logo design stands strong.
More often than not, it’s accompanied by the Ralph Lauren wordmark. The brand name stands strong in a serif, uppercase font that sits with plenty of clean, white space surrounding it which excites and pleases the eye.
At the center of this logo sits the iconic emblem that the brand is known for. The polo pony and rider stand at attention, mid-swing. This illustration is a black emblem with white etchings that add texture and depth to the design.
The beauty of this logo, however, comes from its modern minimalism and simple responsiveness. This design moves and adapts based on the medium and platform.
In some instances, it’s written out in full, but other times — like when it sits on a polo — only the polo pony remains.
Sometimes, it’s seen stacked — with the illustration at the top, and the words sitting beneath.
This logo is powerful, majestic, and allusive. It’s engaging, strong and resolute. This logo has stood the test of time thanks to its minimal design elements and subtle regalness.
It’s a beautiful design that immediately grabs your attention. It’s a logo that says a lot about the brand itself as well. It’s a testament to the brand and its influential history. It’s a symbol of the brand and its legacy, its strength, and its position as an industry leader.
And it’s not going away.
Ralph Lauren’s Logo Embraces The Brand And Its Heritage
The Ralph Lauren logo is sturdy and strong. The wordmark is modern, sleek, and sophisticated, and the polo pony that sits as the shining star is engaging, regal and alluring. It matches the brand identity perfectly in its majesty and excellence.
The polo player atop the horse stands as a symbol of power and strength. It’s a symbol of authority. It’s modern, fresh, and classic — but it’s also a simple logo design that moves and adapts with the times.
The wordmark is modern. It’s minimal. It’s simple. The black and white theme adds a mystery and a majesty that demands to be seen.
The polo player and horse are intense and strong. He has the skill and power and authority. He holds an authenticity that stands tall and mirrors the excellence of the brand itself.
This logo reminds consumers of the authenticity of the brand. It gives off a regal vibe that elevates the brand and its products. And it is extremely recognizable, meaning it won’t fade with the times.
This logo design is one for the books. It’s a timeless display of sophistication and classic beauty that others will surely emulate.
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