Ralph Lauren’s Classic Logo Is Majestic & Classic
Ralph Lauren is an American designer, business owner, and philanthropist who founded the Ralph Lauren Corporation in 1967. The popular fashion brand, known for its clothing, home goods, accessories, and fragrances is one of the major inspirations to many renowned fashion branding agencies worldwide.
The name Ralph Lauren is synonymous with excellence, legacy, and power. It’s an iconic brand that lines malls, outlets, and shopping centers across the world.
The brand started selling ties when it first burst onto the scene. But slowly, the brand widened its offerings, reach, and impact.
The first full line of menswear hit the scene in 1968, and by 1969, the first Manhattan Bloomingdale department store started selling the first Ralph Lauren items.
It’s a brand that is constantly growing and innovating and has a myriad of brands under its wide umbrella including Polo Ralph Lauren, Ralph Lauren Collection, Lauren Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Chaps, and Club Monaco.
The company is headquartered in New York City, but its reach is worldwide.
And one of the most powerful elements of this brand is its visual indicator — the Ralph Lauren logo made up of the signature polo pony.
This is what the founder, Ralph Lauren, has to say about the iconic logo: “To me, the polo player has elegance and imagination. It embodies sophisticated luxury and a timeless style.”
This logo sits on polo shirts, in marketing materials, on storefronts, and on glass lenses. But it didn’t come into being until 1971 when Lauren went about creating an ad for a charity event.
The creatives stumbled upon this logo design by accident, but it has stuck with the brand ever since. This symbol is instantly recognizable, engaging, and regal. It’s smart, sophisticated, and fun. It’s a timeless symbol that dares to be challenged.
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