Our curated list displays the best fashion branding agencies selected from a pool of more than 450 contenders, based on their prowess, services offered, successful projects, client testimonials, pricing structures, and industry accolades. Learn about our selection methodology and discover how we pinpoint the frontrunners in the fashion branding industry.
Table of Contents
The Number One Fashion Branding Agency as Selected by DesignRush Is...
1. MSLK
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: $25,000 - $50,000
- Founded: 1999
- Location: New York City, NY
- Notable clients: Wigwam, Chanel, Maybelline, Johnson and Johnson, Joico
In over 20 years of experience, MSLK has received over 40 accolades for its exemplary work in the fashion branding sector, including the prestigious Webby Award. The agency has crafted identities for over 150 brands, offering tailored services across brand strategy, identity design, packaging, and digital marketing. Its commitment to excellence and innovation ensures that each client receives personalized solutions that resonate with their audience and drive tangible results.
Wigwam, a third-generation family-owned company, met the challenge of fragmented branding with its sub-brands Ultimax and Ingenius. This lack of cohesive identity resulted in lower consumer awareness and perception, worsened by increased competition and the demand for a more distinct brand image. MSLK merged its sub-brands under the main brand name, establishing “The Performance Sock Company.”
The rebranding effort included two new packages, a fresh logo and tagline, the launch of their first eCommerce website, and establishing a team of brand ambassadors. These initiatives helped Wigwam refine its brand identity and communicate its new brand value proposition effectively through various channels, including blogging and social media.
2. Not Studio
- Best for: Comprehensive digital campaigns
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2015
- Location: London, UK
- Notable clients: Arcminute, Tiffany & Co., Off-White, Haze Underthings, King and Tuckfield
Not Studio is a leading London-based creative agency specializing in digital solutions for the fashion and lifestyle industries. With a focus on branding, websites, eCommerce, film, and content creation, it caters to a diverse clientele, from innovative startups to established global luxury brands. Its multidisciplinary team, rooted in fashion retail, combines creativity with commercial acumen to deliver tailored services at every stage of a brand’s journey.
Not Studio collaborated with Arcminute, an innovative streetwear brand known for its cultural influences. Tasked with revamping Arcminute’s brand identity and online store, the fashion branding agency began by redesigning the website for a more engaging user experience. It also worked on creating a cohesive brand image, incorporating Arcminute’s bold style and vibrant colors.
Not Studio implemented social media strategies and targeted digital marketing campaigns to boost Arcminute’s online presence. Additionally, it produced compelling campaign films shot in Ghana and Morocco, adding authenticity to the brand’s story. These efforts cemented Arcminute’s position as a standout brand in the streetwear scene.
Check Not Studio Agency Profile
3. Branding Los Angeles
- Best for: Brand image creation
- Average hourly rate: $90
- Minimum budget: $1,000 - $10,000
- Founded: 2007
- Location: Los Angeles, CA
- Notable clients: Salty & Co., Liquid Heat, American Airlines, LADOT, Bird
As a multi-cultural agency, Branding Los Angeles understands the importance of diversity and inclusivity in marketing and branding. Focusing on digital footprints, innovative communication strategies, and public affairs, it crafts unique brand identities tailored to its clients’ goals. Its services encompass strategic branding, marketing, communications, and public affairs, ensuring comprehensive solutions to enhance brand perception and drive business growth.
Branding Los Angeles teamed up with Salty & Co., a lively casual fashion brand, to refresh its image and launch new products. The branding company helped Salty & Co. create a unique style centered around their “salt shaker” motif, designing print and digital materials and revamping their website.
As its digital marketing team, Branding Los Angeles boosted Salty & Co.’s brand awareness through social media and coordinated photo and video shoots to showcase their products. Together, they crafted a captivating “Sizzle” video to introduce the brand’s fresh look and offerings, marking the beginning of a successful partnership between the two companies.
Check Branding Los Angeles Agency Profile
4. VMGROUPE
- Best for: Brand identity development
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2006
- Location: New York City, NY
- Notable clients: DL1961, Alexander McQueen, Dior, Vogue, YSL
VMGROUPE is a distinguished full-service luxury branding and digital creative agency based in New York. With a track record of over 17 years, it has been elevating leading and high-profile brands. Its data-driven strategists, marketing specialists, creators, and creative technologists offer a wide range of services, from brand strategy, storytelling, and content creation to digital marketing, growth PR, and event management.
VMGROUPE collaborated with DL1961 to communicate the brand’s eco-conscious values and New York aesthetic concisely and cohesively. To encapsulate DL1961’s unique identity, VMGROUPE developed a comprehensive strategy that included monthly photoshoots, digital campaigns, email trigger series, broadcast emails, affiliate digital banners, website upgrades, and content refreshes.
The collaboration resulted in a new company tagline and the social media hashtag #Betterbydl, reflecting DL1961’s commitment to providing the best-fitting premium denim. As a full-suite creative agency partner, VMGROUPE continued to support DL1961 with ongoing digital initiatives, resulting in enhanced brand visibility and engagement.
5. Eleven Miles
- Best for: Brand storytelling
- Average hourly rate: $145
- Minimum budget: Inquire
- Founded: 2003
- Location: London, UK
- Notable clients: Barbour, Dr. Martens, Kickers, Vans, Lyle & Scott
As a member of Sideshow Group, one of the UK’s fastest-growing independent agency groups, Eleven Miles collaborates with ten complementary agencies, each bringing its expertise to the table. It offers a full range of integrated services spanning brand strategy, digital marketing, content creation, advertising, and more. From brand identity and integrated campaigns to web design and SEO, its services meet each client’s unique needs.
Eleven Miles worked with Barbour to bring its digital collection campaigns to life and encapsulate the essence of “The Barbour Way of Life.” The fashion brand agency crafted unique narratives for each collection through storytelling and influencer collaboration, resonating with retailers and consumers. With an in-house production team, it created visually captivating films and photography, disseminating engaging content across social media, email, blog posts, and digital displays.
Through integrated campaigns and meticulous execution, Eleven Miles elevated Barbour’s online presence and increased brand resonance, contributing to higher customer engagement and sustained loyalty.
Check Eleven Miles Agency Profile
6. SUM
- Best for: Brand establishment
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2003
- Location: London, UK
- Notable clients: Jimmy Choo, AllSaints, Burberry, La Perla, Victoria Beckham
SUM is a luxury branding and marketing agency that offers a comprehensive suite of services, guiding brands through every stage of their development journey, from strategic planning to visual identity creation, content development, and digital marketing. From designing captivating logos and visual identities to curating compelling packaging concepts and developing immersive sensory experiences, its multidisciplinary approach ensures that every brand touchpoint exudes sophistication and allure.
Tasked with crafting a brand identity and marketing collateral, SUM worked closely with Jimmy Choo from its early days, helping to establish it as a premier luxury brand. Through sophisticated branding solutions and captivating packaging designs, SUM set the stage for Jimmy Choo’s rise to prominence, laying the foundation for its future success.
The collaboration yielded remarkable results. Within a short span, Jimmy Choo transformed from a luxury shoe specialist to an internationally renowned brand, boasting 167 stores across 35 countries.
7. Lombardo
- Best for: Rebranding
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2009
- Location: West Palm Beach, FL
- Notable clients: CD Peacock, Roberto Coin, Watches of Switzerland, Antonelli Diamonds, W By Worth
Lombardo specializes in crafting 360-degree creative content for renowned brands. From captivating eCommerce photography to compelling campaign videos, its comprehensive capabilities drive exponential digital brand expansion. Some of its services include branding, creative development, marketing, planning, social media management, display advertising, as well as product and packaging development.
Lombardo partnered with CD Peacock, a historic Chicago jewelry brand, to rejuvenate its image and reclaim its status as a premier destination for fine jewelry. Inspired by the brand’s rich heritage, the fashion branding company crafted a fresh visual identity and strategic messaging that celebrated its legacy while emphasizing its connection to Chicago and its role in marking life’s special moments for customers.
The rebranding efforts encompassed logo redesign, retail packaging updates, captivating campaign photography and video production, and creating a dynamic website interface. Through Lombardo’s expertise and strategic approach, CD Peacock got a renewed identity that captured the essence of luxury and sophistication, reestablishing its place in the jewelry industry.
8. The O Group
- Best for: Brand positioning
- Average hourly rate: $200
- Minimum budget: $50,000
- Founded: 1986
- Location: New York City, NY
- Notable clients: Shwetambari, Ferragamo, Timex, Garrard, Windsor
Founded in New York City in 1986, The O Group is a luxury brand marketing and creative agency dedicated to crafting legendary brands. With over 35 years of experience, it develops highly desirable and uniquely differentiated luxury brands through its core brand marketing strategies. Its comprehensive services include positioning and strategy development, brand identity creation, creative direction, collateral design, digital marketing, and advertising.
Shwetambari, a startup luxury fashion brand, sought to establish itself in the competitive fashion market, aiming to convey a unique lifestyle essence to both the US and international audiences. It needed a comprehensive branding solution to stand out from the crowd and resonate with its target market.
Tasked with creating Shwetambari’s brand identity from scratch, The O Group provided a full suite of branding services, including brand positioning, strategy development, and crafting compelling visual assets. By delivering a cohesive brand narrative that captured the blend of Indian heritage and the vibrancy of NYC, the fashion branding agency enabled Shwetambari to make a strong debut in the luxury fashion scene.
Check The O Group Agency Profile
9. RO NEW YORK
- Best for: Design-focused branding
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Location: New York City, NY
- Notable clients: Gloria Vanderbilt, Ralph Lauren, Swarovski, Johnson and Johnson, Marriott International
RO NEW YORK, an international branding agency headquartered in NYC, has been pioneering transformation for emerging and established brands since 2009. Through a meticulous design process, it crafts comprehensive brand identities that resonate across all media platforms. Its services include branding, strategy, advertising, packaging, digital, and video production, ensuring cohesive and impactful experiences.
RO NEW YORK rejuvenated the Gloria Vanderbilt brand, bringing it into the 21st century with a fresh perspective. The comprehensive strategy included a full brand refresh, breathing new life into the brand’s identity while preserving its timeless essence. To amplify the brand’s message, RO created a buzzworthy communication campaign featuring models like Iman, Elsa Benitez, Tatjana Patitz, and Tara Lynn, who embodied the brand’s spirit of elegance and sophistication.
The agency undertook a complete overhaul of the brand’s physical spaces, ensuring that every touchpoint reflected the renewed vitality and modernity of Gloria Vanderbilt. Through strategic planning, creative direction, and meticulous execution, RO NEW YORK successfully revitalized Gloria Vanderbilt, positioning it as a relevant and innovative force in the competitive fashion landscape.
Check RO New York Agency Profile
10. AMP Agency
- Best for: Growing brands
- Average hourly rate: $100
- Minimum budget: Inquire
- Founded: 1995
- Location: Boston, MA
- Notable clients: Nike, Patagonia, Boden, Destination Maternity, Amway
With a diverse suite of services encompassing strategy, creative solutions, experience design, and more, AMP delivers comprehensive solutions that resonate with fashion consumers. From crafting compelling content to designing immersive digital experiences, the fashion branding company leverages modern techniques to engage audiences and drive results. With a track record of success evidenced by Webby and FWA Awards, AMP ensures that clients stay ahead of the curve in the dynamic fashion market.
AMP Agency helped the UK-based fashion brand Boden enter the US market by focusing on American women’s desire for individual style over following trends. It worked on Boden’s branding strategy, shifting its marketing from traditional catalogs to more personalized strategies to connect with potential customers.
The fashion branding agency identified key consumer profiles and tailored its approach to meet these individuals’ needs, focusing on creative and media strategies highlighting Boden’s vibrant offerings. By targeting specific locations and media platforms popular with their target audience and using a more localized and efficient advertising strategy, AMP Agency achieved a 71% increase in Boden’s brand awareness and an 8% sales increase year-over-year.
How We Picked the Best Fashion Branding Companies
To identify the best fashion brand consulting firms, we conduct a rigorous evaluation of each agency’s clients, customer feedback, case studies, market reputation, team capabilities, and leadership effectiveness. Thorough analysis allows us to spotlight the agencies most adept at enhancing fashion brands’ digital footprint and growth potential.
Our agency experts evaluate their performance based on the following fashion branding-related criteria:
- Client reviews: Authentic feedback that highlights the quality of work, client satisfaction, and the agency’s reliability
- Portfolio: The scope of successful digital marketing projects undertaken for fashion and lifestyle brands
- Awards and press mention: Industry accolades and recognitions specific to digital marketing and fashion branding excellence
- Team bios: Profiles showcasing employee experience, expertise, and qualifications
- Top services: Primary service offerings and specializations
- Fashion branding expertise: The depth and relevance of branding services specifically tailored for fashion brands
For a comprehensive understanding of our selection process and criteria, we invite you to delve into our DesignRush Agency Ranking Methodology page, designed to help you understand how we pinpoint the optimal match for fashion branding demands.
10 Most Popular Fashion Branding Agencies Compared
Agency name | Location | Hourly rate | Size | Best for |
MSLK | New York City, NY | Inquire | Under 49 | Overall |
Not Studio | London, UK | Inquire | Under 49 | Comprehensive digital campaigns |
Branding Los Angeles | Los Angeles, CA | $90 | Under 49 | Brand image creation |
VMGROUPE | New York City, NY | $50 | 50-99 | Brand identity development |
Eleven Miles | London, UK | $145 | 100-249 | Brand storytelling |
SUM | London, UK | Inquire | Under 49 | Brand establishment |
Lombardo | West Palm Beach, FL | $50 | Under 49 | Rebranding |
The O Group | New York City, NY | $200 | Under 49 | Brand positioning |
RO NEW YORK | New York City, NY | Inquire | Under 49 | Design-focused branding |
AMP Agency | Boston, MA | $100 | 500-999 | Growing brands |