Rockie’s Chicken

Standout Features:

• Fun and outrageous logotype
• Mascot-style symbol
• Bright colors

Rockie’s Chicken, “the new chick of the block,” has made a grand entrance to the city with this quirky and outgoing logo design by Folklore.

The main visual element here is the wordmark. It's written in bright red letters swaying in different directions. This style perfectly represents the brand’s youthful and playful character, urging diners hungry for fun experiences to try Rockie’s Chicken.

Rockie, the brand’s official mascot, serves as a substitute logo for some packaging assets. He carries a flag bearing the restaurant’s name, promoting brand recognition everywhere he goes.

Lastly, the designers added a few touches of white and yellow for that color pop!