Standout Features:
- Thin serif typography
- Two dots on top of "O"
- Bespoke wordmark
For the skincare brand SOÏL, Carla Palette utilized negative space in the logo design to reflect the brand's philosophy of conscious consumption and bespoke skincare solutions. The sleek and minimalist logo features a bespoke wordmark with two distinctive dots atop the letter "O."
This elegant design choice symbolizes the brand's focus on individualized skincare, combining contemporary and historical techniques. The logo also echoes SOÏL's commitment to natural, tailor-made skincare solutions.
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