- Agency: Holographik
- Client: Veda
- Category: Logo Design — Banking & Finance
- Location: Zagreb, Croatia
- Project Brief: Create a distinctive brand identity that transforms Veda's enterprise DeFi infrastructure into a recognizable visual system inspired by timeless symbols of trust and value.
A banking and finance logo has to signal trust before anyone reads a word. Veda's mark does it with a custom symbol shaped like a coin seen at an angle, giving invisible DeFi infrastructure something permanent to stand behind.
The concept starts with the name. Veda is Sanskrit for knowledge, which led Holographik to ancient coins, seals, and tablets, objects built to carry value and trust across centuries.
The geometry is disciplined beneath the concept. Built on 60-degree construction and interlocking circles, the rounded triangle with its offset hole reads cleanly at any scale, from a favicon to a 3D render.
The minimalism makes it enterprise-grade. Plain white on near-black, no gradient or ornament, keeps the mark feeling secure and institutional, the right tone for a protocol holding billions in deposits.
