Designed by Aayush Vyas of Designbyaayush, the Viceroy Hotels rebrand repositions the Hyderabad-based legacy group for its next chapter.
The new identity balances heritage with ambition, using a crisp symbol and restrained visual system to reflect transparency, governance, and large-scale expansion across hospitality sectors.
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GET STARTEDBased in Hyderabad, Aayush Vyas is a self-taught graphic designer focused on visual identity design. His work explores clarity, structure, and timeless branding, crafting systems that feel both considered and adaptable across industries.
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