Standout features:
- Minimalistic tendencies
- Target audience-oriented
- Clock hands as main symbol
Youth Storage is a Melbourne-based online fashion retail platform that sells products from hundreds of brands and boutiques around Australia. Their customers can carefully select the ever-expanding stock and items that are usually unavailable anywhere else online.
The brand’s primary target audience are young adults — more precisely, 20 to 28-year-old ladies who are fans of niche designer brands in Australia.
Youth Storage worked closely with CHEEE Creative Design to create a new brand identity that not only reflects their target demographics’ interests but one that celebrates the different ways young women dress and live.
Aside from the minimal, bold typography, the key logo element is the clock symbol or rather clock hands that encourage women to live their wonderful life at every moment through their fashion and lifestyle preferences.
