Aureo

Standout Features:

• Modern vintage
• Gold labeling
• Minimalist design

For the Spanish jewelry brand Aureo, ELR: THE DESIGN LAB designed a jewelry box packaging exuding a sophisticated yet modern feel.

The agency used white and gold as primary colors for the packaging design. The jewelry packaging design captures the brand's essence: relaxed luxury. As for the fonts, the thin serif font adds a feminine touch. These elements, combined with the beautiful imagery, make this packaging design successful in achieving that modern vintage look.