The boii fok pet brand required a cohesive visual identity that could be applied uniformly to its internal material packaging system. taoSTUDIO developed a visual direction centered on a custom font created through the observation of feline characteristics.
This typography features an angular, compressed aesthetic that mirrors the unique movements of cats to establish a distinctive presence in the market. Consistently applying this stylized font across the packaging achieves a recognizable brand language that balances experimental design with commercial viability.
taoSTUDIO is a design collective in Shanghai, China, dedicated to exploring the intersection of design academia, experimentalism, and commercial viability. The studio creates meaningful visual solutions through brand systems, visual identity, and typography. Their process balances accuracy and uniqueness to deliver purposeful messages for global sectors.
