COPS is a coffee and mini doughnut brand known for keeping things simple, and Daydream Studio translated that spirit into a striking packaging identity.
Inspired by the hypnotic shapes and bright colors of COPS' doughnuts, the system uses bold optical patterns, punchy pinks and purples, and minimal typography to create packaging that feels fun, fast, and instantly recognizable. Boxes, bags, and cups all share the same rhythmic energy, giving the brand a cohesive look that stands out in any setting.
Based in London, Daydream Studio is a branding agency focused on food, hospitality, and local retail. Their work blends strong ideas with crafted details, helping businesses build memorable identities through packaging, spatial design, and thoughtful storytelling.
