Dzafaran

Standout Features:

• Simple and modest
• Focuses on the cultural heritage
• Traditional script typography

Deyrulzafaran Monastery is one of the most significant representatives of Assyrian culture. As such, it decided to provide tourists with organic products grown in its gardens. The result? Dzafaran oil.

This product’s packaging design was developed by Kursat Unsal, with the agency aiming to preserve the modest and organic culture that produces the oil.

The rectangular label in the front panel combines yellow and white with many doodles representing the product's organic and cultural background. The smaller yellow rectangle inside the white one looks

clean. The inner corners of the yellow one are decorated with circular lines and olive tree leaves. There’s a minimalistic illustration of an olive branch in the center of the label.

The design flaunts ancient culture through other details found on or inside the yellow rectangle – primarily representing the Assyrian architectural blocks on either side of the olive and the colorless sun above it.