ENZO is a packaging design project that brings a sense of joy and warmth to a dessert brand through confident typography, playful graphic patterns, and carefully considered applications. The design by Ahmed Sallam translates the brand’s promise of delight into a cohesive system that works across boxes, bags, cups, and in-store elements.
Ahmed Sallam is an art director based in Egypt with a strong focus on branding, packaging, and visual storytelling. He began his career in 2017 at Guerrilla Marketing School, where he gained hands-on experience across digital design and production environments.
His work combines conceptual thinking with practical execution, allowing him to create brand systems that feel expressive, intentional, and grounded in real-world application.
