Fadwalia

Standout Features:

• Pastel color story
• Cute illustrations
• Minimalistic logo design

Fadwalia is a small producer who enjoys making food. Whether homemade jam, pickles, or delicious spices, this local food marketer pours a lot of love and passion into making incredible natural products. Farhat Design ensured that its brand identity and jar labels portray the creative work behind the kitchen doors.

The design team aimed for a warm, homey vibe for the brand. To do this, they used pastel shades of purple, pink, and green, depending on the product. The designs feature miniature illustrations of everything kitchen-related, including baking gloves, utensils, cups, and herbs.

This cute design helped the brand position itself as a sincere and playful small company. Looking at these condiments' packaging designs will remind their consumers of the warm and cozy feeling they had when their mom would make similar products.