Packaging Designed by: Nu Nguyen

Fatbroccoli

Article by: Branko Dimitrijević

Published Mar 04 2026 Updated Mar 05 2026

Fatbroccoli packaging design by Nu Nguyen.

Fatbroccoli is a concept for healthy frozen ready meals that combine global flavors with convenient preparation and sustainable packaging. The design features bold typography, clean layouts, and vibrant photography that emphasize freshness and variety while making each dish instantly recognizable across the product range.

This website uses a colour palette of 4 colours

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Technologies & Tools

Food & Beverage

Description

Team Behind the Design

Agency: Nu Nguyen
Client: Fatbroccoli
Category: Packaging Design — Food & Beverage
Location: Ho Chi Minh City, Vietnam
Project Brief: Create a brand identity and packaging system for Fatbroccoli, a healthy frozen ready-meal brand focused on convenience, sustainability, and reducing food waste while changing consumer perceptions about frozen food.

Successful frozen food packaging must balance appetite appeal with clear communication of convenience and nutrition. The Fatbroccoli system achieves this through bold typography, vibrant color compositions, and straightforward product presentation that positions frozen meals as fresh and contemporary.

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