Packaging Designed by
Nu Nguyen Nu Nguyen

Fatbroccoli

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Fatbroccoli packaging design by Nu Nguyen.
Fatbroccoli is a concept for healthy frozen ready meals that combine global flavors with convenient preparation and sustainable packaging. The design features bold typography, clean layouts, and vibrant photography that emphasize freshness and variety while making each dish instantly recognizable across the product range.
Fatbroccoli packaging design by Nu Nguyen.
Fatbroccoli packaging design by Nu Nguyen.
This website uses a colour palette of 4 colours
  • #F6F4F5
  • #F3CB3D
  • #096E56
  • #090505
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Description
Team Behind the Design
  • Agency: Nu Nguyen
  • Client: Fatbroccoli
  • Category: Packaging Design — Food & Beverage
  • Location: Ho Chi Minh City, Vietnam
  • Project Brief: Create a brand identity and packaging system for Fatbroccoli, a healthy frozen ready-meal brand focused on convenience, sustainability, and reducing food waste while changing consumer perceptions about frozen food.

Successful frozen food packaging must balance appetite appeal with clear communication of convenience and nutrition. The Fatbroccoli system achieves this through bold typography, vibrant color compositions, and straightforward product presentation that positions frozen meals as fresh and contemporary.

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