- Agency: Nu Nguyen
- Client: Fatbroccoli
- Category: Packaging Design — Food & Beverage
- Location: Ho Chi Minh City, Vietnam
- Project Brief: Create a brand identity and packaging system for Fatbroccoli, a healthy frozen ready-meal brand focused on convenience, sustainability, and reducing food waste while changing consumer perceptions about frozen food.
Successful frozen food packaging must balance appetite appeal with clear communication of convenience and nutrition. The Fatbroccoli system achieves this through bold typography, vibrant color compositions, and straightforward product presentation that positions frozen meals as fresh and contemporary.
