Packaging Designed by: Tiare Payano

Folk Tale®

Article by: Jermaine Dela Cruz

Published Feb 06 2026 Updated Mar 05 2026

Folk Tale® Packaging Design by Tiare Payano

Folk Tale® is a wine packaging project that blends heritage storytelling with a contemporary aesthetic. Vibrant gradients of magenta and orange pair with refined typography to create a distinctive identity applied across bottles, boxes, and retail materials, presenting the brand as both expressive and globally approachable.

Color-rich retail bag extends wine brand across physical touchpoints

Gradient packaging design transforms wine delivery into branded experience

This website uses a colour palette of 4 colours

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Technologies & Tools

Description

Team Behind the Design

Tiare Payano is a designer who approaches branding as a form of strategic storytelling. Based in Madrid, she collaborates with lifestyle and wellness brands to create meaningful identities rooted in transparency and meticulous attention to detail.

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