Packaging Designed by
Tiare Payano Tiare Payano

Folk Tale®

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Folk Tale® Packaging Design by Tiare Payano
Folk Tale® is a wine packaging project that blends heritage storytelling with a contemporary aesthetic. Vibrant gradients of magenta and orange pair with refined typography to create a distinctive identity applied across bottles, boxes, and retail materials, presenting the brand as both expressive and globally approachable.
Color-rich retail bag extends wine brand across physical touchpoints
Color-rich retail bag extends wine brand across physical touchpoints
Gradient packaging design transforms wine delivery into branded experience
Gradient packaging design transforms wine delivery into branded experience
This website uses a colour palette of 4 colours
  • #2A5E3A
  • #EA4644
  • #FC8D39
  • #E34FBD
Technologies & Tools
Description
Team Behind the Design

Tiare Payano is a designer who approaches branding as a form of strategic storytelling. Based in Madrid, she collaborates with lifestyle and wellness brands to create meaningful identities rooted in transparency and meticulous attention to detail. 

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