Nominee - March 2026

Folk Tale®

Tiare Payano
Folk Tale® by Tiare Payano translates the essence of nature and heritage into an adaptable language for international wine markets.
Team Behind the Design

Tiare Payano is a designer who approaches branding as a form of strategic storytelling. Based in Madrid, she collaborates with lifestyle and wellness brands to create meaningful identities rooted in transparency and meticulous attention to detail. 

Color-rich retail bag extends wine brand across physical touchpoints
Industries & Tags

About the Designer