Forces Sauces

Standout Features:

• Crown and Army symbolism
• A dark, intense color palette
• Unique shape

Created by a veteran of the UK’s Queen’s Life Guards, Forces Sauces were meant to serve a specific purpose from the beginning. Bob Barret created this brand to help veterans improve their lives and meet their needs. Bluemarlin helped the brand’s noble goal by developing a unique and praiseworthy brand identity.

This design aims to convey the brand's support to the Royal British Legion.

The unique shape resembles a trophy, possibly indicating an award for the veterans’ service and suffering for the British community. The strong, aggressive colors enhance the imagery of pride and gratitude. It’s a sauce for them.