Fruit Journey

Standout Features:

• Charming fruit-inspired characters
• Balanced color combination
• Packaging that inspires an active lifestyle

Fruit Journey is a natural organic juice. While the product itself justifies this claim with flying colors, its packing design, courtesy of Alex Pogrebniak, takes inspiration from the brand’s name to create the literal visual journey.

For this project, Alex created a series of unique, bright, and cheerful characters, each representing a particular fruit or berry enjoying the so-called “active life”, be it exercising, cycling, traveling, playing the guitar, enjoying a good book, etc.

This way, the design emphasizes that drinking natural juice is as pleasant and beneficial for health as playing sports or doing what you love.