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Standout Features:
- Color-coded
- Distinct bottle shape
- Mouth-watering visuals
When creating Gourmet's packaging, Grupo Oxigeno merged the brand's identity with the agency's own credo - packaging is an advertisement.
Gourmet has been present in the Chilean community for more than seven decades and the packaging aims to reflect that tradition while staying in line with concurrent design trends.
Everything, from the uniform, albeit color-coded labels to a distinct bottle shape, contributed to the brand's repositioning on Chilean shelves thanks to the power of modern, recognizable, and seductive packaging.
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