Gourmet

Packaging Designed by
Grupo Oxigeno
1,304
Gourmet Packaging Design Analysis
Article by Mladen Milosevic
|

Standout Features:

  • Color-coded
  • Distinct bottle shape
  • Mouth-watering visuals

When creating Gourmet's packaging, Grupo Oxigeno merged the brand's identity with the agency's own credo - packaging is an advertisement.

Gourmet has been present in the Chilean community for more than seven decades and the packaging aims to reflect that tradition while staying in line with concurrent design trends.

Everything, from the uniform, albeit color-coded labels to a distinct bottle shape, contributed to the brand's repositioning on Chilean shelves thanks to the power of modern, recognizable, and seductive packaging.

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Packaging Designed by
Grupo Oxigeno
1,304
Industries:
Food & Beverage 
Condiment 
Mladen Milosevic
Mladen Milosevic
Content Specialist

Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.

Follow on: LinkedIn Send email: mladen.m@designrush.com

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