Groovy

Standout Features:

• Original packaging shape
• Color combination
• Matte, bright, joyful

Groovy(’s) journey starts with a dream of two brothers who wanted to create an honest and impactful brand reflecting their uncompromising approach to creating the purest juices.

Groovy is a dream come true, in every way. The packaging, designed by Rebase Design, unleashes freshness from the very first drop, or as brand ideators would put it: “The intense hit of purity just makes you Groove.”

Besides carefully picked fruits, this freshness is also embodied by the packaging’s unique shape, i.e., bright and joyful squeeze packs where each color reminds you of the actual flavor.

The agency added an extra layer of safety with the anti-choke caps to protect the youngest consumers.