Hanfred
- Packaging designed by Simone Jauk
- 134

Article by Rizza Del Castillo

Last Updated: January 07, 2025
Standout Features:
- Monogram H on the packaging
- Sturdy canister packaging
- Cool color story
Packaging designer Simone Jauk's design for Hanfred pet packaging stands out with its monogram 'H', sturdy canister packaging, and a cool color story. The goal was to create a modern product line distinct from competitors and existing dog food and hemp brands.
The design emphasizes quality, seriousness, and regional appeal to attract pet owners. A key aspect was creating a trustworthy brand ambassador, hence the use of illustrations over photos to communicate the values of the hand-selected product. 'Herr Hanfred' is a significant part of the product line, and the varied color palette helps differentiate flavors.
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- 134
- Industries:Pet Food
Rizza Del Castillo leverages 15 years of expertise in crafting content that educates, informs, and provides actionable insights. She has published 100+ pieces, with many achieving first-page rankings on search engine results, for online creative marketplaces and renowned brands like Zing Toys, Stikbot Channel, crowdspring, and MemberPress. Currently at DesignRush, she harnesses her diverse experience and a dash of geekery to create content on web, app, video designs, and more.