Hanfred

Standout Features:

• Monogram H on the packaging
• Sturdy canister packaging
• Cool color story

Packaging designer Simone Jauk's design for Hanfred pet packaging stands out with its monogram 'H', sturdy canister packaging, and a cool color story. The goal was to create a modern product line distinct from competitors and existing dog food and hemp brands.

The design emphasizes quality, seriousness, and regional appeal to attract pet owners. A key aspect was creating a trustworthy brand ambassador, hence the use of illustrations over photos to communicate the values of the hand-selected product. 'Herr Hanfred' is a significant part of the product line, and the varied color palette helps differentiate flavors.