Hiding Spot Brewery

Standout features:

• Clean, minimalist form
• Wordplay
• Witty visuals/illustrations

Hiding Spot Brewery began as a conceptual design project at the Karolina Król Studio, aiming to develop a simple, minimalist creative direction for a new craft beer brand. The main goal was to avoid the customarily busy, conspicuous imagery used by most competitors in the industry.

This unique creative direction caught the eye of a forward-thinking craft beer duo from Cologne in Germany, who saw the potential of the concept and decided to bring it to life. The minimalist premise of the brand is ideally suited to the sustainable, environmentally-friendly vision said duo had for the brand.

Rather than attempting to capture the shoppers’ attention with sheer visual lavishness, Hiding Spot Brewery makes use of minimalist forms, bold contrasts, and a black and white color combination with wittily “hidden” red accents.

In lieu of differentiating individual brews with colors, Hiding Spot Brewer develops a profound identity based on a humorous play on the brand’s name, revolving around the idea of forest animals playing hide-and-seek. A matching minimalist illustration complements each beer name for an elevated experience. The minimalist but bold color palette conveys a clean and simple concept with a fresh, cool flair.