Standout Features:
- Clear jar packaging
- Vacuum-sealed metal lid
- Vibrant color story
The IDILYA jar packaging, designed by Javier Lozano, showcases the beauty of its contents through its clear glass design. This transparent container allows the vibrant colors of the fruit jams within to take center stage, immediately captivating the consumer's eye and showcasing the product's freshness.
A vacuum-sealed metal lid crowns the jar, ensuring the preservation and quality of the jam inside. The lid also serves as a canvas for the IDILYA logo, adding a touch of elegance and reinforcing the brand's identity.
A bold splash of red on the label serves as the focal point of the design. This vibrant color complements the natural hues of the jam, creating a harmonious and visually striking contrast that draws the eye. This enhances the fruit's flavor perception and injects a sense of energy and excitement into the overall packaging.