- Agency: Cualquiera
- Client: Holy Chicken
- Category: Packaging Design — Food & Beverage
- Location: Madrid, Spain
- Project Brief: Create packaging design for Holy Chicken that builds a playful food brand identity through humorous storytelling, expressive visuals, and distinctive character-driven elements.
Food and beverage packaging built on a joke has to sell the bit without losing legibility. Cualquiera gives Jhonny Holy Pollito a mock chicken religion, stamping "In Chicken We Trust!!!" across boxes covered in haloed drumsticks and winged nuggets.
The devotional gag drives every mark. A cherub chicken leg, a haloed hand cradling a glowing nugget, and a knight riding a rooster with a "Jhonny" banner turn fast food into playful iconography.
The two-color scheme keeps it loud and cheap. Bright yellow and pink-white panels printed in red run with a checkerboard trim, so the boxes read hot and casual like a classic chicken joint.
The hand-drawn style ties the system together. Loose, zine-like linework and starbursts give every panel a homemade sticker-art feel, matching the irreverent "Holy Pollito" voice from box top to side.
