The refreshed packaging system by Bokov Brand Bureau, led by Aleksey Bokov, brings KICK’s expanding product line together through strong typography, high-contrast color coding, and clear functional messaging.
Each variant stays distinct while reading as part of the same family, supporting shelf presence and brand recognition.
Bokov Brand Bureau, led by Aleksey Bokov, is a Moscow-based studio specializing in strategic brand systems that help companies adapt and grow in changing markets.



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