KICK

A refreshed packaging system for KICK that unifies its chocolate bar range through bold type and clear color differentiation.
Packaging Designed by
Bokov Brand Bureau
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Packaging
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Kick packaging design by Bokov Brand Bureau.
Article by Rafi Lim
Published Jan 23 2026 - 7.59am EST

The refreshed packaging system by Bokov Brand Bureau, led by Aleksey Bokov, brings KICK’s expanding product line together through strong typography, high-contrast color coding, and clear functional messaging.

Each variant stays distinct while reading as part of the same family, supporting shelf presence and brand recognition.

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Bokov Brand Bureau, led by Aleksey Bokov, is a Moscow-based studio specializing in strategic brand systems that help companies adapt and grow in changing markets.

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Packaging Designed by
Bokov Brand Bureau
320
View
Packaging