Finalist - February 2026

KICK

Bokov Brand Bureau
A refreshed packaging system for KICK that unifies its chocolate bar range through bold type and clear color differentiation.

The refreshed packaging system by Bokov Brand Bureau, led by Aleksey Bokov, brings KICK’s expanding product line together through strong typography, high-contrast color coding, and clear functional messaging.

Each variant stays distinct while reading as part of the same family, supporting shelf presence and brand recognition.

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Bokov Brand Bureau, led by Aleksey Bokov, is a Moscow-based studio specializing in strategic brand systems that help companies adapt and grow in changing markets.

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Bokov Brand Bureau

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