Impro Studio is a design agency known for bold, character-driven identities. With Kokkōpi, they turned coffee packaging into a visual playground, balancing attitude and clarity in a market where standing out is critical.
Kokkōpi’s packaging, built around a mischievous rooster mascot, gives each blend its own caffeinated story. Variants pop with loud illustrations, humor, and a punchy palette.
Clear layouts keep tasting notes readable, while witty details on sugar sticks and cans extend the brand voice. Every surface works as a canvas, making Kokkōpi both practical and memorable in the crowded coffee scene.
Impro Studio is an Indonesian creative practice specializing in brand identity and packaging. They’re known for translating cultural playfulness into commercial impact, using humor, vibrant visuals, and clear systems to build brands that stay memorable. Their portfolio spans F&B and lifestyle brands, always with a focus on turning utility into personality.
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