LA FORTUNA FAVORECE A LOS VALIENTES

Valientes brings a fresh take to vermouth — La Fuerza’s natural base enhanced with new botanicals and lightly carbonated for immediate enjoyment. Guapo./ Design Studio translated this concept into bright, graphic can designs built from modular illustrations and lively color pairings. The look channels spontaneity, social energy, and modern aperitivo culture, making the drink feel as fun and effortless as cracking open a can.

Based in Buenos Aires, Guapo. is led by a designer with 15+ years of experience building concept-driven identities for small and medium-sized brands. His work spans branding, packaging, and creative direction, with logo projects featured in Los Logos 4, Los Logos 5, and From Type to Logo. His approach centers on clarity, character, and visual storytelling rooted in strong ideas.