Leverdeen

Leverden, created by Helen Lee and Soyoung Cho, brings together ancient healing practices and contemporary self-care. Designer Angelo Semeraro translated this vision into a quiet, elemental identity centered on “the portal,” a vertical mark that signals transition and reflection.

Minimal typography, soft materials, and nature-led imagery shape a system that feels grounded and meditative, presenting Leverden as a doorway to ritual and restorative experience.

Based in New York, Angelo Semeraro has spent more than 25 years shaping brand identities, editorial systems, and packaging with a focus on simplicity. He works through typography and color to shape clear visual stories and bring cultural relevance to both print and digital media.